Summary
This creator built ResumeUp.AI from zero to 300 paying users and $6,034 in revenue by focusing on what actually worked and not just showing up.
They launched on Product Hunt and snagged #1 Product of the Day, which brought in 3,500 sign-ups and $620 in just 5 days. Then, influencer marketing took off with one reel hitting over 1 million views. Instead of chasing Google, they succeeded with Bing SEO, attracting highly convertible users. Offering 10+ free tools, including a popular Resume Checker, helped drive steady organic traffic. On top of that, a 20% lifetime affiliate program brought in $1,000 in revenue from 11 micro-creators.
Not everything worked: Reddit ads wasted $420 with low clicks, Instagram Reels barely gained views, and cold LinkedIn DMs to career coaches didn’t convert.
By doubling down on these five growth levers and cutting losses fast, this creator turned a simple idea into real income. A clear reminder that smart, focused action beats busy work every time.